Molson Coors in distribution deal for new Arnold Palmer beverage

first_imgMolson Coors in distribution deal for new Arnold Palmer beveragePosted By: News Deskon: July 12, 2017In: Alcohol, Beverage, Industries, New productsPrintEmailMolson Coors and Hornell Brewing Co have entered into an agreement to promote a new beverage called Arnold Palmer Spiked Half and Half.Under the partnership, Molson Coors will market and distribute the new alcoholic brand in the US through its MillerCoors division.The drink, which is made with a blend of ice tea and lemonade and named after the legendary American golfer, will be introduced later this year with an ABV of 5%.Molson Coors chief growth officer Kandy Anand claims the deal is a ‘strategic addition’ to the company’s portfolio.“The Arnold Palmer branded beverages have a very strong following and we believe this new hard iced tea and lemonade will provide consumers with even greater choice, as well as further extend our leadership position in the flavoured malt beverage space,” he said.“Ready-to-drink teas in the US – both non-alcoholic and alcoholic – have been growing double digits for several years and we look forward to capturing that momentum through the strength of our national distributor network beginning this fall.”Molson Coors said the agreement may lead to other product collaborations with Hornell Brewing and its affiliate AriZona Beverages. The drink could also be launched outside the US in the future.Hornell and AriZona chairman Don Vultaggio said: “With their wide distribution network, partnering with Molson Coors was a natural choice for us to introduce this new spiked version of our popular, great tasting Arnold Palmer beverages to millions of consumers.”Share with your network: Tags: AlcoholAriZona BeveragesArnold PalmerbeverageMillerCoorsMolson CoorsUnited Stateslast_img read more