Apple seals licensing deal with EMI cloud music service is imminent

first_imgApple device owners have been waiting for the company to catch up with Amazon and Google and finally release its s cloud music service. Though the company is usually ahead of the game in terms of technology trends, both Google and Amazon beat Apple to the punch by releasing their own cloud music services recently. However, Apple may have the slow-and-steady-wins-the-race mindset, as it worked on gaining permissions from the four major music labels before it went ahead and launched. News is spreading today that Apple has indeed locked in another one the major labels.Apple has signed a cloud-music licensing deal with EMI Music. The company already had Warner Music Group on board, which just leaves Sony Music Entertainment and Universal Music Group. Both are thought to be very close to signing a deal with Apple.Cloud music services allow users to upload their files to a third-party’s server instead of keeping the files on their own hard drive. Storing content on a company’s server frees up a ton of space on your own PC, and makes your music accessible from any device that’s web-connected.So if Amazon and Google already have cloud music services running without the permission of the labels, why did Apple decide to wait to get the okay from the Big Four? In Amazon’s case, the company said it didn’t need a license to store music since the service works pretty much like an external hard drive. The users have to upload each song individually to be able to access their content in the cloud. If Apple gets the permission of all four labels, users won’t actually have to upload each song individually – a tedious task for those of us with thousands upon thousands of MP3 files. Apple will be able to just scan your computer and upload your tunes to the cloud, making your library accessible from any device.With Apple’s Worldwide Developers Conference coming up on June 6, we’re sure the company is scrambling right now to get the last of its permissions so that it can announce the cloud music service, possibly called iCloud, at the conference.Though the idea of having a place to store all your music files in the cloud sounds nice, it may come with a price. Amazon’s cloud service, for example, starts you with 5GB of storage for free, which is about 1,000 songs, or 20 minutes of HD video. The pricing goes up incrementally from there: 20GB for $20 a year, 50 GB for $50 a year, etc.So how will Apple price its cloud music service, and how much are people willing to pay? If Apple really does get all four labels on board, and creates a service that can sweep our iTunes folder and place the content in the cloud with a simple click of a button, how much is it worth? Amazon and Google may be shaking in their boots pretty soon if Apple comes out with a service that doesn’t require the user to upload individual songs. How will the two companies compete with Apple?via CNETlast_img read more