2013 South Australian Tourism Awards – value of awards seen in r

first_imgA record number of nominations have been received in wine and food and festivals and events categories in the 2013 South Australian Tourism AwardsTourism Restaurants & Catering Services (Cat 16), Tourism Wineries, Distilleries & Breweries (Cat 17) and Excellence In South Australian Food Tourism (Cat 28) have a total of 39 nominations from all over the State.A total of 17 entries have been received for Major Festivals & Events (Cat 3) and Major Festivals & Events (Cat 4).‘Mad March’ will take on an entirely new meaning this year as most of the State’s major festivals and events go head to head for top honours in the 2013 South Australian Tourism Awards! For the first time in six years, five major events have nominated in Category 3 – Major Festivals and Events, with their eye on the top prize and automatic finalist status in the national 2013 Qantas Australian Tourism Awards.A record number of nominations have also been received in Category 4 – Festivals and Events, with entries representing food and wine festivals, arts festivals and sporting events around the State. Wineries and cellar door entrants represent the Adelaide Hills, the Barossa and McLaren Vale, while the food tourism categories will recognise artisan producers, food markets, food trails and restaurants from the city to the southern Flinders Ranges.South Australian Tourism Industry Council Chief Executive Ward Tilbrook said the awards are the pinnacle of achievement within the tourism industry, and a vibrant awards competition demonstrates South Australian tourism has a commitment to excellence with experiences visitors can have confidence in.“The benefits of entering our Awards are manifold, ranging from boosting staff morale and impressing clients to giving business a valuable marketing edge”, he said.“Most importantly, it makes business operators think about themselves, their company and helps identify strengths and weaknesses and ways in which to grow.“Businesses in these categories are also obviously responding very positively to the national and state push towards promoting this category through campaigns such as Vibrant Adelaide”, he said.Victoria McClurg, owner of the Barossa Cheese Company and inaugural winner of the Excellence in South Australian Food Tourism in 2012, said that entering the awards was a great opportunity to essentially do an internal audit and find the areas they needed to reassess and take some action to improve.“In our eyes, the South Australian Tourism Award is the most prestigious to receive as it signifies our standing not only the regional community but in the tapestry of South Australian tourism”, she said.Written submissions are due by Monday the 12th of August. The Awards Gala Dinner will be held on Friday the 8th of November at the Adelaide Convention Centre.Winners will go on to represent South Australia at the national level. In February this year, a record ten 2012 Qantas Australian Tourism Awards medals were awarded to South Australian finalists.Source = South Australian Tourism Awardslast_img

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