Talk about 4 key data of B2C website

B2C very fire, 09 years will be more fire, do not believe you look at the recent emergence of large and small B2C website, thanks to ECSHOP and shopex. B2C website is easy to build up, the operation can not be so simple: 4 big data to determine the value of B2C sites.

a, website conversion rate. Site conversion rate is the volume / site visits. The electronic commerce website industry the highest conversion rate should be the first Taobao store "lemon Green Tea", 20 thousand people visit every day, every day brings 1000 orders, conversion rate of up to 5%, should be the highest conversion rate of digital Chinese e-commerce. The average level of e-commerce websites in China is 1%.

site conversion rate and the following factors are particularly relevant: industry, web page design, web site design, customer service, website credibility (certificate, background), payment. The industry, such as the conversion rate of the apparel industry than building materials decoration industry is high, but the average turnover of small. Web page and functional design are mainly usability, user experience. Website credibility, such as proxy certificate signing and suppliers, such as Shaobao nets, such as Alipay’s contract sign.

from the shopping cart to the actual transaction conversion ratio is 10%, the highest 30% such as dangdang.com, shopping nets and show the network is 20%, the industry level is generally 10%. if the data you have reached this standard, proof of your site in the shopping process must exist defects.

site conversion rate, rather than IP and PV, is one of the key data B2C site.

second, repeat purchase rate. 2 times and more than 2 times the number of times the purchase of /1 purchase is the repeat purchase rate, the traditional rate of return. As well as offline stores, a good B2C site should have the ability to attract users two times and more than two times to buy. E-commerce industry average is 50%, good B2C is said to have reached more than 90%, such as red children and dangdang. The benefits of repeat purchase rate is obvious, the first is to repeat the purchase of a single user is easy, high efficiency, low cost, two is the power of word of mouth marketing to repeat the hidden behind the user. Many B2C sites are busy developing new users but ignoring the old ones.

third, average order amount. The average amount of orders for Taobao is 80 yuan, the high-end market positioning network serves is 500 yuan, called the China B2C website first order average amount. The average amount of the order and the level of social consumption and the development of e-commerce is directly related to the degree of maturity. It’s a simple question: do people dare to buy such expensive items on the website, such as the amount of money that has reached hundreds of dollars?. Therefore, Taobao’s 80 yuan is a good data, indicating that China’s B2C site is currently the best selling price of the goods should be.

fourth, active users. Just look at the B2C site for IP is no real sense, see the number of registered users of the site is not as meaningful as the B2C site. Number of registered users

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