brand to join the tricky industry very much, this is also a consensus in many people’s minds. Center of some domestic small brand chain enterprises will be developed on how to find more franchisees will join the brand out after no, take the franchise form just in order to reduce the independent operating cost pressures, will risk to the franchisee. While this model did not join the brand mistakes, just by being part of a small brand from the industry trend. As a small business capital, infrastructure is poor, weak, less experienced entrepreneurs, entrepreneurs to join is still the best choice, but how to choose to join the industry, choose to join the brand requires careful consideration, to avoid paying money for risk.
many well-known domestic brands such as the household appliances Gome, Suning, Hualian Supermarket chain class, Suguo, site in the group, the wardrobe industry Mercer, Sophia has been proud of the success, therefore can join the domestic brands continue to emerge as bamboo shoots after a spring rain. Therefore, if you open up any join in the website, we can see from all walks of life to join the brand, a superb collection of beautiful things, large sites or even tens of thousands of investment information. Existence is reasonable, there are so many brands on the Internet market to join the choice, because most people in the community are eager to succeed, eager to start. But not all people have the desire to entrepreneurs entrepreneurs should have the capital, courage and ideas. Copy the successful model of successful enterprises, franchise brand enterprises as the franchisee is fast and easy choice. The choice of brand should pay attention to the following points.
one, joined the brand industry prospects
market information is changing rapidly, franchisees should combine their existing channels of resources to analyze the industry’s prospects. Such as the most rapid development of the domestic industry is undoubtedly the Internet industry, all industries have basically been unable to break away from the development of the Internet, the product sales have gradually changed from the store sales into network procurement. And the development of the Internet is not a long time, the development of e-commerce is very large space, naturally as a franchisee to join the first choice. But e-commerce is divided into C2C, B2C and O2O models. C2C model of e-commerce platform has been oligopoly and unable to join, and B2C model is proved to have limited prospects in the sunset, and the O2O pattern is recently started constantly by the media speculation as to join the site raise a Babel of criticism of nature, preferred. Other industries can also be proved in the same way, especially in the food industry to join a wide range of brands, the threshold of joining the brand is also a large number of stores among the lower. Need to choose a brand characteristics, the development prospects of the industry to join stores.
two, joined the brand management and management
brand in essence is to replicate the success of others, the company’s brand management model is perfect, whether it is scientific, whether to give sufficient guidance to franchisees important. Many small brands of franchisees to sheep management, charge franchisee >