Abstract: for a new company, innovation but may put myself down. The risk of innovation is big? First, innovation requires a lot of money; second, innovative things need to have a gradual acceptance of the process of the user; finally, the company also needs to overcome many technical difficulties.
first, innovation is difficult to achieve. May be due to the misunderstanding of entrepreneurial innovation of two words, this point, founder of NetEase founder Sun Taoran Ding Lei and Kara are saying:
Ding Lei: entrepreneur’s "death" in the innovation of the three reasons:
1 a lot of entrepreneurs in the guise of innovation to do a lot of greedy things
in 2008 when the economic crisis, the global entrepreneurs and investors have made a mistake, too greedy, for each quarter, every year to keep growing, speak a little called rapid growth and rapid development. But this fact is not consistent with the law, but also focus on growth, it will not take into account other products, once destroyed, whether it is a business, or more than ten years of rapid growth of the enterprise, there may be difficult to stage a comeback.
2 just want to be the first to eat crab, often regardless of their actual development
for a new company, innovation but may put myself down. The risk of innovation is big? First, innovation requires a lot of money; second, innovative things need to have a gradual acceptance of the process of the user; finally, the company also needs to overcome many technical difficulties.
for entrepreneurs, it is necessary before the innovation of other people’s things to understand, clear. In the case of Microsoft, many products are not actually Microsoft Corp own invented, such as Window, Word and Excel and so on, these are Follow people, but it is improving continuously and finally succeeded in doing.
3 for fast refinement, see what their competitors are unable to bear
in Ding Lei’s Internet thinking, fast is not the most important, excellence, to create an excellent user experience, this is the most important. In fact, entrepreneurs do not need to look at how the competitors, because competitors have a lot of time to make mistakes, not because of the pursuit of speed, and finally to their own dead.
entrepreneurs seeking the most fundamental thinking is the fear of missing the time window, in fact, too much emphasis on the time window is a false proposition. For example, as early as 1993, NOKIA and Motorola have been doing mobile phone, but in 2007 Jobs began to do you think Apple mobile phone, no chance of Jobs? Of course not, Jobs finally ushered in an era of intelligent mobile phone, so the opportunity is always there.
Sun Taoran: entrepreneurs don’t talk is subversive
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