Why WeChat desperately to protect themselves from the media

review: words, these days, on the "WeChat push the most stringent new" message layer, Sina micro-blog size heads have forwarded the relevant information, and engage in a self assigned media, since the media took the opportunity to grab the intention of micro-blog platform.

said, these days, on the "WeChat push the most stringent new" message layer, Sina micro-blog size heads have forwarded the relevant information, and engage in a self assigned media, since the media took the opportunity to grab the intention of micro-blog platform.

is different from the previous high cold attitude, WeChat time soon fought back: while reading the specific announcement deal; side said it would not tighten policy on penguin ecology, "standard" is introduced to combat malicious marketing, ensure WeChat platform for public health.

this is very interesting, WeChat 5 to distinguish between the subscription number and service number, the outside world have speculated that the media is not in the WeChat core program. But now the situation is just the opposite, WeChat is in an unprecedented positive attitude protection from the media, not to infringe on anybody, this is why

?

answer is very simple, that is, WeChat found that since the media and subscription number is becoming a key part of WeChat ecosystem, and even WeChat electricity supplier and WeChat O2O traffic base.

why do you say, one by one look at Kazakhstan:

1 WeChat is not to fight against the media, but to protect themselves from the media.

WeChat’s new deal on a variety of interpretation, in fact, are adapted from the April 4th release of the WeChat public platform operating norms. And if this "standard" will bring any change? The answer is not to bring any change.

Because most of the items "

standards" are previously existing, such as prohibition induced share, WeChat is in the last day of release; and prohibit the WeChat public brush powder, is executed more than a year, are nothing new. This specification is more like a collection of past rules and regulations.

of course, WeChat set up norms is actually quite targeted. Tencent insiders said on the monarch, WeChat, WeChat is the focus of the fight against the illegal marketing of WeChat, the purpose is to purify the public platform ecosystem.

, to copy the KMT marketing numbers to fight, can actually protect WeChat from the media.

2 from the media value: WeChat electricity supplier and O2O do traffic support

now, WeChat subscription number is increasingly clear show value:

subscription number with media properties, can bring critical traffic for the closed WeChat public platform, which is WeChat O2O, WeChat electricity supplier and other important traffic infrastructure business.

while doing business service is the core of WeChat public platform, but it is limited to a month in order to push a message, which is to allow service numbers reduced the risk of isolated islands of information, and the user repeatedly access subscription number can bring fresh traffic for the service number.

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