Focus targets US and European expansion with 2010 sponsorships

first_imgGerman bike brand Focus, is expanding its sponsorships and partnerships in 2010, supporting athletes from the elite/pro level to the junior ranks as it pushes for wider recognition in the US and European markets.Boosting its profile in the triathlon marketplace, Focus is counting on another good season from German triathlete Steffen Justus, who will be on the road with a Focus tri bike, and who has a good shot at gaining a slot at the 2012 Olympics in London. In addition to Justus, Focus is sponsoring numerous young triathletes including Julia Tripke, Monika Stadlmann, Liz May, Konstantin Bachor, Tim Lange, Till Schramm and Marko Schlittchen.According to the company, the strategy of growing the Focus brand image among young athletes is paying off, as sales of Focus triathlon bikes are reportedly rising and sponsorship inquiries have soared. Another promising young squad riding Focus bikes is The K Relatedlast_img

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