GU Energy hides golden packets of Salted Caramel Gels

first_img Related Shortly after its introduction in the autumn/fall of 2013, GU Energy Labs’ Salted Caramel variant has reportedly become ‘the fastest-selling GU Energy Gel on record.’To give back some of this love to its customers, GU Energy and ‘the guardian of all things Salted Caramel, the Salty Yeti’, have hidden a small number of special, gold-coloured packets of Salted Caramel Gel into select boxes of eight and twenty-four gels.Any customer that finds a Golden Packet will win a free 24-pack of Salted Caramel energy gel from GU and be entered to win the campaign’s grand prize: an all-inclusive trip for two for three days and two nights to San Francisco. The promotional period started on 21 January and runs through to 28 March 2014.Lauren O’Connor, GU Energy’s Director of Marketing, said, “It’s a take on a classic favourite golden ticket contest, except with Salted Caramel. We’ve had such an overwhelming response since introducing Salted Caramel. The contest is a great way to get fans involved.”O’Connor is featured in the first video, shot at GU’s headquarters, which outlines the promotion. The video page also has a redemption form for anyone who finds a golden packet, which are available in eight packs and twenty-four packs of Salted Caramel at retailers throughout the United States and on GU’s website. Driving the success of the Salted Caramel introduction is its savoury taste that ‘balances the sweetness of caramel with elevated electrolytes’. Like all GU energy gels, Salted Caramel provides quick and sustained energy through a blend of fructose and maltodextrin, as well as GU’s proprietary amino acid blend and antioxidants.GU Energy Gel was developed in 1993 in Berkeley, California. To this day, GU claims market share leadership ‘by a margin of more than two to one’. GU, Roctane, Chomps and Brew are designed to provide athletes with scientifically-based, performance-tested nutrition.www.GUenergy.comlast_img

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