Get up, stand up: XTERRA Wetsuits & XTERRA Boards sponsor Wildflower…

first_img Related XTERRA Wetsuits & XTERRA Boards, respectively, one of the world’s most worn wetsuits in triathlon and a leader in the inflatable stand-up paddle board category, will be exclusive sponsors of the 2015 Wildflower Triathlons for both wetsuits and stand-up paddle boards.This latest sponsorship deal follows hot on the heels of Diamondback becoming the official bike sponsor of Wildflower, which takes place on 1 May at Lake San Antonia, California.Offering fast and flexible wetsuits, with a high level of visibility and share in the key US market, XTERRA Wetsuits are engineered for maximum buoyancy, flexibility and speed while supporting the swimmer’s body in the correct horizontal swimming position. XTERRA Wetsuits will be at Wildflower providing swim support for athletes, training tips and a free swim clinic prior to the event.XTERRA Boards are designed with convenience, durability and functionality in mind. XTERRA Boards are positioned as a great alternative for cross training during the off-season, enabling a focus on core and endurance training. XTERRA Boards will be at the Wildflower expo, but also in the water on race day mornings providing lead out support, as well as safety support for all triathletes racing.“We were excited to partner with a company that believes great customer service is not just a goal, it’s a passion,” said Colleen Bousman, President of Tri-California Events. “At Wildflower, the race experience is a priority to us, so having partners with the same vision and dedication to innovation and focus on the athlete is very important to us.”First held in 1983, the Wildflower Triathlons are swim-bike-run races that take place on the first weekend in May at Lake San Antonio on California’s Central Coast. Known by many as ‘The Woodstock of Triathlon’, Wildflower offers participants a half-Ironman distance course, an Olympic-distance course, and a short or sprint mountain-bike course, which are all known for their grueling hills.Wildflower is one of the largest triathlon events in the world and can bring in up to 7,500 athletes and 30,000 spectators each year.“At XTERRA, we want to be involved within our community whenever and wherever possible. I am excited to be working with an event that has such energized spectators and volunteers,” says Brandon Hearn, President of XTERRA Wetsuits & XTERRA Boards.“I started XTERRA Wetsuits and Boards to be able to work with great events and people that represent the pure spirit of triathlons, which is something that Wildflower perfectly encapsulates,” added Keith Simmons, founder of XTERRA Wetsuits and Boards.XTERRA Wetsuits strives to make athletes swim faster with comfort. XTERRA Wetsuits offers aim to offer ‘the highest performing wetsuit at the best value in the triathlon community.’ Active since 2001, XTERRA Wetsuits ‘produces the fastest and most buoyant suits in the industry, tested and approved by professional athletes.’Born in San Diego – the birthplace of triathlon, XTERRA Wetsuits are designed with four key components in mind – comfort, speed, buoyancy and value. XTERRA Wetsuits sells directly to the customer and eliminates the middleman. According to the company, this means lower prices for high performance triathlon wetsuits.XTERRA Boards uses the highest quality materials. XTERRA boards are easy to transport and simple to inflate in under 5 minutes. Each inflatable board comes with a 30-day money-back guarantee. The boards are lightweight and ‘provide the same amount if not more structure and balance on the water then any other stand up paddle board.’ When fully deflated they fit into a large carry-on backpack, which is easy to carry and convenient for travel on boats, RVs or airplanes.Tri-California Events is an event management company producing triathlon, swimming and running races throughout California including the Wildflower Triathlons, Alcatraz Challenge Aquathlon & Swim, The Triathlon at Pacific Grove, and Scott Tinley’s Triathlon.In addition, Tri-California serves as the race production company for the Nike Women’s Marathon and The San Francisco Giant Race. At Tri-California, the company’s goal is to motivate individuals of all ages and fitness levels to lead a healthier lifestyle by ‘exercising with purpose’ and participating in an endurance race.www.xterrawetsuits.comwww.xterraboards.comwww.tricalifornia.comlast_img

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